"With Google clamping down on content farms, the attention of those looking to get rich quickly from churning out content is now turning to major ebook retailers – and to selling stolen and replicated content.
A key starting point of the problem is Private Label Rights content (PLR), which allows anyone to buy prewritten content in bulk that they can then make into ebooks or website content. PLR seller Ronnie Nijmeh of PLR.me describes it as "royalty-free content, which means, when you pay for a licence, you get the rights to use the content without royalty in nearly any way you please". We might be familiar with that in photographs – the stock photo – but when it comes to words, the idea of reusing them is less well-known. But the explosion in the number of ebook readers has made such reuse suddenly attractive to some."